Everlane is known for being a transparent company and showing their customers the true cost of their products. While I was doing research I noticed that they do not have any brick and mortar stores and this lead me to creating a pop-up shop for them based in LA. This pop-up shop would show case their transparency through the use of RFID and notify customers in the area by sending beacons. While working on this project Everlane also decided to turn their head quarters into a pop-up shop to show the transparency of their work place. I would have never imagined that they would decide to do a open studio while I was doing a mock-up pop-up shop for them.
"Know your cost. Know your Factory. And always ask why."
To view the whole process, research, and work for this project please click here.